Eco-Chic…. Is it just a marketing scheme?

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Everyone is going ga-ga over eco-chic designers. In honor of Earth Day I want to pose this question: What does eco-chic mean? Is it just a marketing scheme or are these designers really making a difference and are their intentions in the right place?

On www.greenlivingtips.com I found an article that states “Eco chic is a term becoming increasingly prevelant – it simply means a combination of trendiness and environment. Eco chic is not just the perceived environmental impact of what you wear/have, but how it was made and the hip factor of the company producing it – with the latter being down to effective marketing. While it seems the latest essential fashion accessory is a social conscience, eco chic can be as much, if not more, about social status as it is about environment.” I can’t help but agree with this statement.Why does it have to be a social status thing? These pricey brands are making me feel like I can’t afford to be “eco-chic”. Continue reading

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