Eco-Chic…. Is it just a marketing scheme?

Everyone is going ga-ga over eco-chic designers. In honor of Earth Day I want to pose this question: What does eco-chic mean? Is it just a marketing scheme or are these designers really making a difference and are their intentions in the right place?

On www.greenlivingtips.com I found an article that states “Eco chic is a term becoming increasingly prevelant – it simply means a combination of trendiness and environment. Eco chic is not just the perceived environmental impact of what you wear/have, but how it was made and the hip factor of the company producing it – with the latter being down to effective marketing. While it seems the latest essential fashion accessory is a social conscience, eco chic can be as much, if not more, about social status as it is about environment.” I can’t help but agree with this statement.Why does it have to be a social status thing? These pricey brands are making me feel like I can’t afford to be “eco-chic”.

Alexander McQueen Fall 2009

Despite of what your initial reaction might be, these are not images from a horror film.

It’s the British bad boy designer Alexander McQueen, who delivered an extraordinary show in Paris. He’s the most innovative designer out there, who is not affraid to express

I <3 Target

Target (or Tarje as some like to call it) continues to collaborate with cutting edge and fashion forward designers. As many of you may already have heard, once again a high fashion collection of an established designer will be available to the masses at Target prices. March 4th the store will be introducing the McQ line by Alexander McQueen. Known for his outrageous designs, the British designer has confirmed his place in the fashion industry, so it’s no surprise the buzz and the anticipation it’s causing. The line has a rock ‘n’ roll influence with edgy details. It will include, leggings, skinny jeans, rock tees, tattoo-print dresses and much more. So make sure you go and check it out… I know I will!